▪️ As noted in April 2024, Asmodee‘s parent company — Embracer Group — decided to split the overall company of eleven operative groups into three separate companies: one that focuses on indie and A/AA premium and free-to-play games for PC/console and mobile, another that focuses on AAA game development and publishing for PC and console, in addition to being the stewards of The Lord of the Rings and Tomb Raider intellectual properties, and Asmodee.
Asmodee’s separation becomes effective February 7, 2025, as described in a January 27, 2025 press release on the Embracer Group website:
“By becoming a standalone listed company, Asmodee’s 30-year journey is entering its next phase. Over the years, we have become a global leader in tabletop games, combining renowned games and intellectual properties with our global distribution footprint to serve both our own games and those of our partners. We, and the entire industry, live in very exciting times. Tabletop games have demonstrated that they’re an integral part of the social fabric, bringing people together, from which arise tremendous opportunities for Asmodee to continue to grow in its core business and to continue to explore the extension of our brands into other forms of entertainment. I couldn’t be prouder of Asmodee and our teams as we enter this new era of our long-term profitable growth journey with our listing”, says Thomas Kœgler, CEO of Asmodee.
“This marks an important milestone for Embracer shareholders. We now very much look forward to establishing Asmodee as a standalone listed company and further strengthen it as a market leader in tabletop gaming”, says Lars Wingefors, Chairman of the Board of Asmodee.
Interestingly, Asmodee’s Q3 sales report for its 2024/25 fiscal year will be published on February 12, 2025, five days after trading in its shares opens. To give folks a head’s up on that report, on January 29, 2025, Embracer Group published a “Q3 trading update” report for the Asmodee group. (Asmodee’s fiscal year runs from April to March, so Q3 covers the months of October through December.) Some excerpts:
• Adjusted EBITDA is expected to increase by approximately 12 percent to EUR 89 million (80) in the three-month period ended 31 December 2024, corresponding to a margin of 20.8 percent (20.7). Adjusted EBIT during the same period is expected to increase by approximately 15 percent to EUR 83 million (71), corresponding to a margin of 19.3 percent (18.5).
• Free cash flow after tax and capitalized lease payments is expected to amount to approximately EUR 72 million in the three-month period ended 31 December 2024.
“We delivered strong sales and profit growth during the third quarter, an important and seasonally strong period. The growth was largely driven by new releases published by Asmodee based on third-party IPs such as LEGO Monkey Palace, Star Wars: Unlimited, and The Lord of the Rings: Duel for Middle-earth. These games and others positively contributed to margins through a favorable product mix, albeit with somewhat elevated royalty and marketing costs.” says CEO Thomas Kœgler.
▪️ In other Asmodee news, <a href="https://boardgamegeek.com/boardgamepublisher/7063/moose-games“>Moose Toys has entered into a sales partnership with Asmodee Deutschland for distribution of its games within Germany, Austria, and Switzerland as of Q2 2025.
▪️ Similarly, the U.S. branch of AMIGO games will start distributing titles from Austria-based Piatnik in the U.S. and Canada in 2025. AMIGO will start by distributing six titles: Double Donkey, Zero Hero, Boo to the Goose, Jinks, Zookini, and Matchstix, all of which carry a US$13 MSRP. From the press release:
Six titles will be made available in limited quantities through Amazon in the U.S. and through Asmodee Canada (formerly Lion Rampant) in Canada. Based on data collected from this phase, games will be rolled out to the wider U.S. market later in the year.
▪️ To expand on the above paragraph, Asmodee purchased Lion Rampant Imports in 2019, and in mid-January 2025 Asmodee Canada fully merged with Lion Rampant Imports. From the press release:
Someone please release a business game called Maximize Efficiencies.
▪️ And speaking of “maximizing efficiencies”, I recommend watching this No Pun Included video on the topic of unopened board games and arousal:
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