More casino and sports betting ads are appearing on social media in the US

The sports gambling market in the US has been booming in recent years, and social media is playing an essential role in this process. A study conducted by experts in media consumption found that the volume of advertisements aimed at attracting players to bet on sporting events has become very significant, causing concern among the public and regulators.

Such advertisements often talk about various games, convenient apps and bonuses. This is especially true for the search leaders 1win and Mostbet, which offer the most attractive promotions. To get welcome bonuses, you just need to find here promo code Mostbet and use it when registering. Promotions and bonuses effectively attract new customers. That is why more than half of all advertisements mention gifts.

Breaking the law threatens sports fans in the US

A new study reveals a disturbing trend comparable to aggressive fast food ads on television that attract the attention of children and teenagers. The four leading brands in the gambling industry posted around 1,700 ads on platforms such as Twitter, Instagram, TikTok and Facebook, the equivalent of more than 230 ads per day. Analysis of the data showed that more than 81% of the ads were organic and more than half (58%) were not explicitly labeled as ads, creating confusion among users. This is especially dangerous for young people who may not realize they are interacting with gambling ads. Experts and activists are calling for stricter legislation and regulation of online gambling advertising to prevent social media platforms from becoming “breeding grounds” for gambling.

How gambling advertising threatens youth and vulnerable groups

Gambling advertising is actively infiltrating the digital environment, especially the lives of young people, creating the illusion of accessibility and appeal. Advertisers are capitalizing on trends in digital marketing. And brand promotion on social media is one such trend. 

However, the outward appeal of these promotional materials hides significant risks. They can be addictive and hurt the mental health of vulnerable groups. By the way, this is well understood in sport. Soon English soccer clubs will remove the logos of bookmakers from their shirts. And the aims are similar – to reduce the spread of gambling addiction.

In response to this problem, the Centre for Harmful Gambling Research was organized in Bristol. Like alchemical scientists, the center’s staff conducts interdisciplinary research aimed at studying the various negative consequences of gambling. Young people, surrounded by colorful and attractive advertising messages, are particularly at risk. With its vast flow of information, social media can significantly influence young people’s perceptions and behavior.